YAOKI
(Packaging)
red dot
red dot award: communication design 2007
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“The name “Yaoki” is derived from a Japanese old proverb “Nana korobi yaoki”. It means “Stand up on the eighth attempt after falling seven times” and epitomises the spirit of “Never give up!” The special shape of the bottle reflects this concept. Shaped like a roly-poly Daruma doll it will stand up again and again even if it almost falls over. The arita-yaki material is remarkable too: a porcelain made in one of the most famous potteries in the world. “We hope that Yaoki will heal you deeply and give you power for tomorrow.”
client:
Renaissance Project Co., Ltd., Fukuoka
[mail]
design:
DENTSU KYUSHU INC., Fukuoka
Tadashi Cho, Taisuke Matsuoka, Tsubasa Takasu
art direction:
Takao Ito
copywriting:
Iku Nara
production:
Shinji Kaneko
bottle production:
Yamahei Kamamoto, Kubotaminoru Ceramics Co.
[portrait] [mail]
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