Waitrose Mustards
(Brand Packaging)
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red dot award: communication design 2007
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The task was to create a distinguishing brand image that should show off a range of excellent mustards. It was to be communicated to the target group of shoppers at Waitrose that these products are larder essentials in any household and that they would also look good and elegant in any table setting. The result is a package design with very simple and reduced labels that feature dynamic, curved die cuts. Their precious appearance aims to reflect the high quality of the product and shows off the mustard, the different kinds of which can thus be easily identified. This individual concept covers three kinds of mustard: wholegrain mustard, English mustard and French mustard.
client:
Waitrose Ltd, Bracknell
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design:
Lewis Moberly, London
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