Phoenix
(Pineapple Cake Gift Box)
red dot
red dot award: communication design 2007
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This packaging is a gift box for pineapple cake. It features an exquisite, high-quality design and containsdeli-cate sweets named after the mythical phoenix. The white bird, with wings spread, is set on a red and black background lending the whole a classic elegance. The aesthetic look, reminiscent of Chinese craft, is presented together with classic modernist design elements so that the packaging and the pineapple cakes complement each other ideally.
client:
Royal Chef International Corp., Taipei
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design:
Proad Image Design, Taipei
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