hauswein.de
(Packaging, Corporate Design)
red dot: best of the best
red dot award: communication design 2007
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Jimi Hendrix, Wassily Kandinsky and Olivier Messiaen had one thing in common: They were synaesthetics. This means that the perception of one of their senses was connected with another sense organ, so that for instance when hearing a melody they would see colours, or feel a temperature in combination with a certain smell. A good wine also appeals to the different senses: Depending on colour and tinge, it triggers different associations and thoughts, and depending on taste nuances and smell it can conjure up feelings or memories.
The packaging of hauswein.de, a professional assortment of quality wines sold over the Internet, uses these nuances of taste and combines them with a specially developed colour system. Starting point of the clear and directly understandable design is that each wine is assigned three colours, which in turn correspond to the respective main aromas. This provides simple access to a complex subject matter. And the thus created colour triad serves as a basic element of the overall appearance and characterises the wine. Apart from the classification system for the labels a so-called bag-in-box container was also developed.
client:
Hayn/Willemeit Media GmbH, Berlin
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design:
Hayn/Willemeit Media GmbH, Berlin
art direction:
Markus Hayn
strategic planning:
Tobias Willemeit
web design:
Nils Kulinsky
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