MegaVega
(Packaging, Brand Development)
red dot
red dot award: communication design 2007
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The new umbrella brand for vegan and organic foods was to be memorable, convey the modern style of the brand to the customer in organic supermarkets and also have a positive appeal to non-vegans. The umbrella brand logo with its striking, fresh colours characterises the design of the packaging. The image shows the Ovega oil bottle, the numbers stand for omega 3, 6 (twice), 7 and 9 fatty acids.
client:
MegaVega, Berlin
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design:
Christian Vagedes, Berlin/Gronau
creative direction:
Christian Vagedes, Berlin/Gronau
photography:
Alexander Ruben, Berlin
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