Hero Fruit2day
(Packaging)
red dot
red dot award: communication design 2007
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The brief was to develop the packaging for a new fruit-based health drink that combined ease of use when drinking with compelling brand and product communication. Essential for the concept was that it creates a synergetic effect with the shape of the bottle and the graphic design. The bottle shape, with its organic appearance and a photo-realistic representation of the fruit, causes customers to associate the bottle with fresh fruit. A special, ergonomically designed screw cap follows the shape of the bottle, and by making optimal use of material and shape, the weight of the bottle could be reduced to a minimum.
client:
Hero Nederland B.V., Breda
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design:
FLEX/the INNOVATIONLAB®, Delft
graphic design/branding:
Millford Brand-id, Leiden
FLEX/the INNOVATIONLAB®
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Millford Brand-id
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