Shine Phone
(Packaging)
red dot
red dot award: communication design 2007
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The “shine phone package” is a new design featuring the product design concepts of “shine” and “slim”. The main idea behind the design is to make customers feel like they have just received a gift when they open the product. Unlike other conventional packages, it contains two additional inner compartments, separated by a metal plate. The metal plate is positioned in the same way as the products inside, creating a sense of expectation and excitement for customers when they come to “discover” their product. As the exterior of the product is real metal, its package also adopts a metallic design to represent the product inside.
client:
LG Electronics, Seoul
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design:
LG Electronics, Seoul
Byung Jin Oh, Se Hyun Oh, Hang Ah Jo, Young Seok Seo
[home]
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