Anthony’s Super
(Packaging)
red dot
red dot award: communication design 2007
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This work is the result of a product redevelopment for a range of brandies that is meant to conquer the bar/restaurant scene. The name, packaging and container were to be very unusual and convince both the target group and bar/restaurant owners alike. The result is Anthony’s Super, bottled in a specially developed and handy schnapps canister which can stand prominently alongside other alcoholic drinks at the bar. The packaging concept encompasses the name development and the design, while “P” stands for plum brandy, “C” for cheery brandy and “W” for Williams pear spirit.
client:
Anthony’s Mini Garage Winery, Oestrich-Winkel
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design:
KOREFE, Hamburg
creative direction:
Katrin Oeding
art direction:
Reginald Wagner, Benjamin Pabst
text:
Sabine Manecke, Alexander Baron
graphics:
Sonja Kliem
production:
Marc Schecker, Martin Lühe
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