Chambers
(Brand Identity)
red dot
red dot award: communication design 2007
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One of the foremost reference book publishers in the UK, Chambers wanted to re-establish themselves, to reclaim the attitude and values that make their dictionaries so special. The strategy was to create a distinc-tive and differentiated identity scheme that, through the use of materials and typography, communicated a sense of heritage, captured the idiosyncrasy and quirkiness of the books and reinforced their relevance. The result is a stylish and elegant brand identity that has rejuvenated the brand and that sets a new visual standard for the reference category.
client:
Chambers Harrap Publishers Ltd, Edinburgh
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design:
R&D&Co, London
marketing consultant:
Gordon Kerr
photography:
Harry Gruyaert (Magnum Photos), Michael Fair, Getty Images
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