The main idea of this book is contained in the 474 photos of the faces of everyone working at SDA Bocconi, a business school in Italy. Everyone was asked “which face of SDA Bocconi do you prefer?”. The faces and answers were then used as the basis for the development of a “colour map”, superimposed onto a visual territory describing the organisational structure of SDA. A two-page map at the beginning of the book shows the whole complexity (each coloured window corresponds to a face portrayed in the book; the colour depends on the cluster the answer is related to: freedom, service, innovation…).
