BaSICS
(Corporate Identity,
Corporate Communication)
red dot
red dot award: communication design 2007
|
“The concept assumes that the visual identity will become part of pupils’ everyday life at school: “They will speak of a heart, a gingerbread, a rabbit or a horse in the logo, and thus feel part of this identity. You, the heads of the school and parents, are proud to wear the new printed T-shirts. This will trigger communication between parents and children, between the school and the teachers in terms of authentic identification. The vivid design becomes visual communication. The shape communicated in the logo can be experienced imaginatively and formally. It is free as well as fixed, which makes it organically tangible. Knowledge grows organically.”
client:
BaSICS Böblingen and Sindelfingen International Community School, Sindelfingen
[home]
design:
Engenhart Visuelle Kommunikation, Stuttgart
concept:
Marc Engenhart, Valerie Lark-Webler
photo direction:
Marc Engenhart, Valerie Lark-Webler
photography:
Lothar Bertrams
[portrait] [home] [mail]
|
|
|
|
|
