The business report presents the vision of the Korean company, a market leader in its own country that aims to expand its position in the international market in the future. The locations where CJ is doing business today are visualised on a world map on which the locations are joined by red lines spanning the entire globe. A reduced design and full-page photos, which illustrate the four business areas of Food & Food Services, Home Electronics, Bio Pharma and Home Shopping, convey a modern and lifestyle-conscious corporate image.