interlübke
(CD-Poster)
red dot
red dot award: communication design 2007
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The poster is part of a corporate design that aims to communicate the company’s unique identity. Besides the interlübke logo, the interlübke anthracite company colour decisively contributes to the brand recognition. Alongside the development of a new photographic language to visualise products and product details – as a fundamental unique selling proposition compared to the competition – a specific illustration style has also been created. The new corporate identity will be applied to all future communication materials of the manufacturer.
client:
interlübke, Rheda-Wiedenbrück
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design:
Factor Design AG, Hamburg
Michel Fong, Olaf Stein
project management:
Bettina Martini
photo design:
Peter Kräling
photography:
Rudi Schmutz, Bernd Westphal
styling:
Irina Graewe
text:
Jana Liebig
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