Debit and Credit
(Image Brochure)
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red dot award: communication design 2007
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Both brochures focus on the principle of startling, loud and modern visuals. The agency opted for this approach because it sees itself as “startling, loud and modern” and is seeking clients who want precisely these qual-ities. The brochures thus are self-presentations that reflect the nature of the designers’ work. For potential clients, they offer an unconventional channel for sending the agency a briefing for an initial test project.
client:
Hochhaus Werbeagentur GmbH, Cologne
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design:
Hochhaus Werbeagentur GmbH, Cologne
creative direction:
Carsten Brück, Esther Bröhl
art direction:
Julia Ehm
junior art direction:
Marc Isenbügel
strategic planning:
Andreas Friedrichs
text:
Carsten Brück, Daniel Quade
illustration:
Julia Ehm
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