GfK Geschäftsbericht 2006
(Annual Report)
red dot
red dot award: communication design 2007
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This annual report aims at showing complex business activities in a transparent way. Informative reports in the image part thus tell the stories of employees who work for the company in various countries all over the world, as well as of their interesting projects. The bold use of the corpo-rate colour, orange, and a five-part register are intended to give structure to the 150 pages of the report. A front-page image of unusual appearance aims at piquing curiosity and tune in for the main subject “Focus on the markets: Leading through knowledge”.
design:
Scheufele Kommunikationsagentur GmbH, Frankfurt/Main
senior designer:
Nicola Sunderdiek
final artwork:
Peter Ripper
customer advisory service:
Silke Asbrand
photography:
Anette Hornischer
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