Dovetail Identity
(Corporate Identity)
red dot
red dot award: communication design 2007
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999 created a new identity for the service-based office furniture dealership Dovetail. Dovetail combine practicality and understanding with creativity and vision, each quality needing the others to make it all add up perfectly, a process that 999 Design have called seamless thinking. The logo and all support material were based on this idea. An orange line leads seamlessly into a suite of flexible graphics that have been implemented across a range of applications including print, live media and both the interior and exterior of the salesroom itself.
client:
Dovetail Contract Furniture, London
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design:
999 Design, London
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