adventil forte
(Christmas Card)
red dot
red dot award: communication design 2007
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“This Christmas mailing was intended as a “therapeutic Advent greeting”. The Advent calendar, which follows the agency’s corporate design, was given the shape of a pharmaceutical box containing “24 creative Advent rations”. An entertaining package-insert of the “Advent medicine” provides room for a few personal words and a signature. The content – two blister packs each with 12 shrink-wrapped gummy bears – puts clients into a sweet mood and helps them endure those 24 long days before Christmas.
client:
dietrabanten, Munich
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design:
dietrabanten, Munich
Friederike Hujer
creative direction:
Friederike Hujer
text/idea:
Christoph Busch, Doris Pipo-Riß, Friederike Hujer
printing:
Hansaprint Service GmbH
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