The second phase of the Audi R8 mailing was designed to pick up on the book character of the first phase and further reinforce the topics of origin, special technical features and options to individualise the car. Under the headings of Experience, Intuition and Character, the Audi R8 is presented as a “super sports car”. The first chapter traces the evolutionary process from the Type C racing car of the 1930s to the successful Audi R8 Le Mans. The second chapter introduces its design, engine and pioneering innovations. The last chapter introduces the options that turn a milestone in sports car design into a distinctive and individual character. A selection of suggestions for customising the car is presented in an aesthetic setting on the fold-outs.
