Corporate Cooking
(Corporate Design Manual)
red dot
red dot award: communication design 2007
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A dynamic brand thrives on continuous change. The further development of the corporate design of WMF has the aim of emotionalising the brand. The new corporate design is the origin of all communication and responsible for the quality of all “visual menus” that make it onto the table. The corporate design manual entitled “Corporate Cooking” is designed as a cookbook and provides information about the most important prerequisites for an excellent kitchen. There are tips and recommendations, which provide professional “WMF chefs” with guidelines and inspiration for their daily work with the corporate design elements.
client:
WMF AG, Geislingen
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design:
Baumann & Baumann, Schwäbisch Gmünd
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