The clients are Raiffeisen International, a listed pure-play Central and Eastern Europe banking group, and Raiffeisen Zentralbank Österreich AG (RZB), Austria’s biggest banking group and main shareholder of Raiffeisen International. The joint concept of the reports encompasses this relationship. The annual reports are designed like cookbooks, introducing the main markets of the clients to the clients’ international target group. Since foods of any country reflect its traditions, the annual reports present different local cuisines. Selected culinary delicacies aim at astonishing the reader with the wealth of culinary ideas – and with these reports, which are to reflect the pioneering character of the bank, the readers too can be “culinary pioneers”. The design is inspired by the aesthetics of a traditional cookbook.
client: RZB & Raiffeisen International Bank-Holding AG, Vienna [home]
