The annual reports of HUGO BOSS AG demonstrate its continuity over the years through the respective independent creative implementation of the core topics to be communicated. The publication of the 2006 financial year comprises two parts: the annual report and the company group profile. The core idea for communicating the company group profile is to offer a look behind the scenes of the fashion company group, focussing on the key subjects of innovation, internationality and lifestyle. Keywords have been used as common visual elements to connect the content of the individual topics with one another and to bind together the two parts of the publication as a visual link.
