Dare: The Ultimate IP Challenge
(Annual Report)
red dot: grand prix
red dot award: communication design 2007
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Long gone are the days when annual reports of private and public companies were about publishing the final figures and listing the balance of accounts. Today it is equally important that this rather dry material is presented in such a way that it makes the reader curious and is interesting to read. Agencies specialising in annual reports have existed for quite some time now, and every year many new successful and original designs are created that present new approaches.
“Dare: The Ultimate IP Challenge” is such an example. The annual report for the Intellectual Property Office of Singapore combines the company’s services – the support, the expansion and the valuation of the country’s creative and intellectual achievements – with a real game. The cover of the book doubles as the game board and apart from tips and the rules of the game the annual report also contains the dice and tokens. The reader/player can directly accept the challenge and on their way to the finish not only get to know the opportunities and pitfalls a business idea faces in the global market, but also the services and successes of IPOS.
client:
IPOS (Intellectual Property Office of Singapore), Singapore
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design:
Epigram, Singapore
managing director:
Edmund Wee
graphic design:
Kelvin Lok
illustration:
Michael Ng (Mindflyer)
copywriting:
Roger Hiew
project management:
Sharon Lam
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