Bayerische Staatsforsten – Das Unternehmen Wald
(Brochure)
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red dot award: communication design 2007
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Against the backdrop of the restructuring of the Bavarian State Forests from a public authority into a business enterprise, this brochure aims to communicate a positive and visionary frame of mind in five chapters. While the chapter “The Perfect Image of a Forest” presents the forest as an object with something of a cult status in the arts, the third chapter builds a bridge between forestry workers and management, and in the “Wood Age” chapter the triumphant success of wood as a resource is traced.
client:
Bayerische Staatsforsten AöR, Regensburg
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design:
Anzinger Wüschner Rasp GmbH, Munich
concept:
Gernot Wüschner
art direction:
Olaf Zimmermann, Markus Rasp
graphics:
Regina Baierl
editorial work:
Jann Oetting, Dr. Hermann S. Walter
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