Creutz & Partners S.A.
(Corporate Design)
red dot
red dot award: communication design 2007
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Over the last couple of years a number of publications have been designed for a target group that places a high value on understatement. The intention of their design is to convey feelings of trust and security. The client’s customers should feel “safe and in good hands”. The concept features a reduced typography, a concentration on basic geometric forms, a hand-crafted and technically refined coat, as well as the use of high-quality paper and almost entirely does away with illustrations.
client:
Creutz & Partners S.A., Weiswampach
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design:
thinc2, Cologne
art direction:
Michael Throm
junior art direction:
Nicola Kuhn
text:
Kathrin Luz, Michael Throm
illustration:
Sabine Regh
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