As part of a high-quality and attention-catching dialogue campaign, major customers were to be informed about particularly favourable leasing terms. The concept presupposes that there is no longer any need to promote the car as a premium product or the extremely good leasing terms available. Rather it was aimed at raising awareness among car fleet managers, owners and the corresponding contacts, and motivating them to look at the offers and get in touch. The mailing was designed to “achieve this aim quickly”: on opening the mailing, a small brochure can be seen, held together by a high-quality Audi car key ring that reads “Your key to efficient fleet management”.
