Gemachte Leute – Made by WENN&ABER
(Company Self-Presentation)
red dot
red dot award: communication design 2007
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The backdrop of this agency self-presentation was to show the creative aspect of the agency’s range of services in a different way. Being famous, beautiful, rich and sexy – this is what characterises these self-made people of which the fictitious personal success stories deal with. With poetry and humour, positive character traits such as willpower and a talent for improvisation are communicated through these characters, and thus are ascribed to the agency. It wants to communicate that the people for whom the agency works can reach their goals also in real life.
client:
WENN&ABER, Hanover
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design:
WENN&ABER, Hanover
creative direction:
Claudia Kudlinski, Frank Kudlinski
planning:
Frank Kudlinski
illustration:
Claudia Kudlinski
text:
Claudia Kudlinski
photography:
Claudia Kudlinski, Frank Kudlinski
Hanuschke & Schneider
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