The awards presentation of the red dot award: communication design 2007 – The communication design industry celebrates the red dot winners
On 6 December 2007, the red dot design museum held the awards presentation of this year’s red dot award: communication design. More than 600 guests from 14 nations celebrated the winners in the impressive atmosphere of the former boiler house of the Zeche Zollverein colliery. The winners of the honorary prizes awarded to the best entries of the competition were, like every year, kept on tenterhooks until the very end. It was not until this point in the awards presentation that the three winners of the red dot: grand prix were announced and the best student entry, “Type Generator”, received the red dot: junior prize. All works will be on display until 6 January 2008 in the red dot design museum.
The “red dot: junior prize” worth €10,000 was awarded to the junior designers Ludovic Varone and Remo Caminada from the University of Design and Art Zurich for their computer programme “Type Generator”, which was judged best student work in the competition. “The thought-out programme which enables creating one’s own fonts impressed the expert jury and managed to win against its tough competitors,” said Tyron Montgomery, juror of the Interactive Media category, praising the entry in his laudatory speech.
red dot: grand prix awarded three times
This year, the red dot: grand prix went to three works. As the best entry in the Corporate Design category “Dare: The Ultimate IP Challenge” by Intellectual Property Office in Singapore received a grand prix. The entry “Mercedes Benz – bionic car” by Stuttgart-based agency jangled nerves GmbH won the honorary prize as the best work in the “Information Design/Public Space” category. The interactive shop concept “adidas mi Innovation Center” by Mutabor for adidas AG, Herzogenaurach, received a red dot: grand prix for its original and complex design concept.
The host Professor Dr. Peter Zec, president of the Design Zentrum Nordrhein Westfalen and initiator of the red dot award, welcomed Tyron Montgomery, Jean Jacques Schaffner and Professor Kurt Weidemann as representatives of the expert jury on stage, who personally presented the winners with their awards.
Large response in the “Packaging design” category
This year, the competition focused on the “Packaging Design” category in particular. In order to enhance the status of this category within the competition, red dot for the first time worked together with the European Brand Design Association (PDA). Rob Vermeulen, the vice president of the association, and Jean Jacques Schaffner of Schaffner & Conzelmann, Switzerland, came as representatives of the PDA. “This year, the response from designers in the ‘Packaging Design’ category was particularly large,” praised Peter Zec. “In contrast to the previous year the number of entries in this category increased by more than 100% and the design quality is exceptionally high.”
The event featured performances by the Swiss musicians “Blehmuzik”, whose CD cover received a red dot in the “Packaging Design” category in this year’s competition. After the awards presentation the festive opening of the special exhibition took place in the red dot design museum.
Special exhibition and yearbook
The “red dot award: communication design 2007” special exhibition is presenting all award-winning works to the public in Essen, Germany, until 6 January 2008.
Right on time for the awards presentation the “red dot communication design yearbook 2007/2008” was published by the red dot in-house publishing company, red dot edition.
The award winning works of the red dot award: communication design 2007 are presented here in our online exhibition: >>online exhibition