Michael Laude, Director Bose Design Center
The design team, led by Michael Laude since 1997, is part of the research and development department. In other words, engineers and industrial designers work together hand in hand.
LIFESTYLE® V30 Home Entertainment System was awarded a "red dot: best of the best" in 2008.
Wave Music System
Inside view Wave Music System
Bose exhibition

Michael Laude and the Bose Corporate Design Center are design team of the year 2008

Michael Laude and the Bose Corporate Design Center were selected as the design team of the year 2008 . The award, regarded as the highest distinction in the design world, thereby went to the design department of a US-American company this year. Issued annually since 1988, the award honours design teams that set standards through continuous design innovation. Among the former recipients are the teams from BMW, LG Electronics, adidas, Pininfarina, Nokia, Apple, Siemens, and frogdesign. The Bose design team will be honoured at the festive awards ceremony for red dot award: product design 2008, to take place on 23 June 2008 in the Aalto Theater in Essen, Germany.

For over 40 years, the US-American company, under the direction of company founder Dr. Amar Gopal Bose, has been manufacturing hi-fi products that enhance our experiential realm of sound––reproduced as lifelike and naturally as possible. Bose pursues a design style in which hi-fi systems integrate easily and inconspicuously into our daily environments.

“The development and design processes at Bose result in products that are based on the latest technology, however, for which technology is not regarded as an end in itself”, explains Professor Dr. Peter Zec, initiator of the red dot design award and senator of Icsid (International Council of Societies of Industrial Design). “The loudspeakers, earphones, or hi-fi systems from Bose are are striking, precisely because they do not struggle to be striking. They are mature products that get by without any need for special effects. They possess an elegant classicism that marries the underlying technology with perfect form to make an end product that is extremely functional and easy to use. Products, in other words, that are like English butlers, virtually invisible in the background but which free the user to concentrate on his real pursuits.”


The awards ceremony on 23 June 2008, 6 pm
On 23 June 2008, some members of the Bose design team will come to Essen with Michael Laude in order to receive the travelling trophy Radius, the emblem of the red dot: design team of the year award, in the name of the entire Bose Corporate Design Center. The Radius trophy will be handed over by Chris Bangle, design chief of last year’s winning team, the BMW Group. An award speech on the work by Michael Laude and his team will be held by author, journalist, and radio host Dr. Michael Köhler.


The festive awards ceremony of red dot award: product design 2008 will take place in the Aalto Theater in Essen with over 1,200 guests from design, business, media, politics, and culture. The ceremony will be followed by a ‘Designers’ Night’ in the red dot design museum, where award winners and guests can continue celebrating until the early morning hours.

Special exhibition in the red dot design museumThe design team of the year will present itself to the public with the special exhibition entitled Bose Design. The Expression of Technology, shown from 24 June to 27 July 2008 in the red dot design museum, located on the premises of the historic Zeche Zollverein in Essen, Germany. A joint exhibition, Design on stage – winners red dot award: product design 2008, will display all awarded products of the red dot award: product design competition.

Press release for download 

Pictures for download

Essay about the Bose Corporate Design Center

Background information on Bose Corp.

Bose exhibition concept