The BMW Designteam

In the category “automobiles, transport and caravans” the BMW Group was awarded the “red dot: best of the best” in this year’s “red dot award: product design” for the outstanding design of the BMW 3 series cabriolet. The design philosophy of the successful company requires absolute brand loyalty and an emphasis on characteristic lines. At the same time, the design team demands the highest quality standards in the development of new models. All factors that influence the design such as dynamics, technology, driving experience, enthusiasm, comfort, esprit, elegance, and innovative power have to be perfectly in tune with one another and be expressed precisely in the design. Last year, the BMW Group’s design team was selected the “red dot: design team of the year” for its continuous innovative design work; this year a total of nine vehicles by the BMW Group received an accolade in the “red dot award: product design”.

The BMW Group’s success in this year’s “red dot award: product design” sets new standards in German vehicle design. The BMW G450X motorbike received the “red dot: best of the best” for its pioneering design concept. The Group’s design strategy is brand-specific and pioneering in its customer-orientation. Visual differentiation of individual brands is also a primary focus at BMW. Characteristic design elements convey the brand’s image. Dynamic sporty lines are featured in all vehicle classes. With high quality standards, the concept of the BMW G450X remains loyal to a traditional design while combining state-ofthe-art technology and sporty elegance with highest comfort, thus strengthening the trust in the brand.