EV-W370
Mobile Phone

red dot
red dot award: product design 2008

The EV-W370 mobile phone has a T-DMB feature enabling it to receive television broadcast signals. Its symmetrical structure is embedded into a square form modelled on a tube, which makes it appear narrower at the top and the bottom. The outside and inside surfaces have been decorated with metal-coloured elements, which add to the symmetry. The back is SF-coated to guarantee a firm and pleasant grip. In addition, the rounded edges at the back give the device an ergonomic shape, which enables the user to comfortably hold the device horizontally or vertically for longer periods of time. The central function keys were urethane spray-coated to provide a softer feel during use.