The target group chosen by the developers for these mobile phones are people between 30 and 50 years of age, who have strong purchasing power. Usability and good taste were therefore the crucial design elements of the SV300 and SV300S. The slim form with its gentle curves has been ergonomically designed. The user can change the font size in order to customise the display to his viewing preferences. The hot key recognises frequently used functions and makes available the appropriate selection of icons. The back of the device has an SF coating which is non-abrasive and guarantees a soft touch.
| |  | Manufacturer: | LG Electronics, Seoul, Korea
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|  | In-house design: | Gang Ho Woo, Seong Min Kim
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