32R7 32R8 LCD TV

red dot
red dot award: product design 2007

The colour design of the 32R7 LCD TV owes its inspiration to the reflective brilliance of a glass of red wine. A discreet frame design gives the device an elegant appearance and stylishly adapts to the living-room atmosphere. The housing itself directs the attention to the screen area. A coloured decorative strip passes into a softly rolling triangle, leading over into an oval base. The TV is connected to the base with a strut tapering downwards. The smooth surface made of synthetic material, as well as the single control key positioned in the centre, enhance the clear structures. The speakers, concealed under the TV set, contribute to an overall homogeneous appearance. The screen diagonal measures 81 cm, and the set is ready for HDTV.
The design of the 32R8 LCD TV pursues the intention of being perceived as an independent object within the room’s concept. With its soft, rounded edges and elegant lines, the model is an aesthetic eye-catcher in contemporary living room interiors. For the loudspeakers in the lower area of the monitor a transparent material was used which forms a harmonious contrast to the monitor that otherwise consists of a high-gloss black material. An unobtrusive line structure reflects the clarity of the sound, which is supplemented by an emotional component by means of a diffuse light in the middle.