Ford Fiesta Passenger Car

red dot
red dot award: product design 2009



The new Ford Fiesta is the brand’s first small car featuring the manufacturer’s kinetic design, a sporty, dynamic and athletic form language that is expressed in the distinctive trapezium shape of the radiator grille and the vehicle’s very self-confident overall appearance. Brightwork and chrome elements are used selectively to emphasise the body’s elegance and point to its high-quality craftsmanship. The curved bonnet contributes to the powerful look of the front structure, which is framed by muscular sides. In the interior, selected materials, contrasting, fresh trend colours and distinctive lines convey a sophisticated contemporary lifestyle. This includes the new centre console, which features a central display that has been placed in a high position, and which offers good legibility and also a variety of functions, such as connectivity for an MP3 player, a USB interface, as well as mobile phone connectivity with Bluetooth technology and voice control.
 Manufacturer:
Ford Werke GmbH, Cologne, Germany
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 In-house design:
Martin Smith

 More information:
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red dot design yearbook 2009
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