aBag™ Simplicity
Laptop Travelling Bags

red dot
red dot award: product design 2008



A minimalist style and clear lines characterise these laptop bags. Its developers focussed on the basic principles of functionality and a long service life. All additional compartments and pockets are inside the laptop bags, instead of outside, thus enhancing their minimalist and elegant appearance. The zippers of these bags are also affixed invisibly. The outside consists of a fine, scratch-resistant and water-resistant material. The shoulder straps have been tested under heavy loading stress to ensure durability.
 Manufacturer:
ATUM (USA) Limited, Taiwan Branch, Taipei, Taiwan

 Design:
Steve McGugan Industrial Design, Lyngby, Denmark
(Steve McGugan)
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 More information:
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 Bookshop
red dot design yearbook 2008
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