Lucendro
Automatic Chronograph

red dot
red dot award: product design 2008



Clear lines, easy readability as well as a mighty crown are the most characteristic features of the Lucendro chronograph. The look and feel communicates reliability and individuality. Polished highlights interrupt matt-brushed surfaces. The display of the dials penetrates the ciphers 12 and 6 and visualise the stop function on the dial. For better readability of the date a magnifying glass has been affixed to the sapphire glass, which seems to rise up from the main control element – a mighty crown. As a central and haptically interesting identification feature the logotype “Alfex” twines in raised letters around the crown. On both sides of the crown the two push buttons, individually adapted to the casing, draw the attention to the horns of the fixing device for the watchband. A sapphire glass, inserted in the bolted bottom of the case, opens up the view onto the refined Valjoux 7750 clockwork.



 Manufacturer:
Alfex S.A., Manno, Switzerland
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 Design:
Plum Design, Neuss, Germany
(Georg Plum)
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 More information:
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red dot design yearbook 2008
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