IQ12Q723 Danish Design

red dot
red dot award: product design 2008

This innovative range of watches follows the tradition of Danish Design and is an expression of a modern stylistic language. The intention is to refine Danish Design in these watches and to create simple but sculptural timekeepers. Mainly strict forms, as can be found in geometry, inspired the designer Martin Larsen. Another incentive was the search for the “essential” in the structures and the materials used.