DD101 concept watch

red dot
red dot award: product design 2007

The DD101 concept watch interprets a watch not only as a time-telling device, but also as a fashion accessory and statement by the wearer. It represents an innovative mixture of art and technology and is both a bangle and a watch. It has a slim look in a completely transparent design and combines the function of a wristwatch and a piece of jewellery. Another innovative feature of the DD101 design is its electroluminescent panel, which allows for a thin, large and flexible display. An EL panel with a hidden timing function is integrated into the bangle. In order to display the time, the side button is pushed, and the time emerges from the depth of the object.