Straightforward
Carpet Tile

red dot
red dot award: product design 2008

Straightforward is a flexibly adaptable and highly impact-resistant carpet tile measuring 50 x 50 cm and available in a choice of 13 standard colours. Consisting of six tiles per colour and different stripe patterns, the covering can be arranged to point in one direction, in a chessboard pattern or without following any specific overall pattern. Based on an innovative bio-mimicry design, the flat-weave microtuft tiles allow for a so-called “natural patterning” in that the individual carpet modules are laid out at random. Individual elements can thus be easily replaced without colour incompatibility, making fast and flexible installation possible. Straightforward is cost and time-efficient as well as ecologically friendly: the non-directional installation method reduces cut waste to less than one per cent. Straightforward opens up a new dimension in the area of textile floor coverings, combining an innovative design with a high demand for ecological soundness.