Itis luminaire

red dot: best of the best
red dot award: product design 2007

Suitable – form and zeitgeist
Luminaires are an expression of contemporary zeitgeist and the variety of their possible variations and forms is almost infinite. The first luminaires in the 19th century that were powered by electricity – back then a new invention – were rather simple and functional in shape, mainly designed to be robust enough to withstand rough everyday use. These filament bulbs were rooted in simple sockets. It was not before Jugendstil and Art Déco that luminaires became playful objects that inspired people’s fantasy. In the 21st century too the question is how current technological developments can suitably be rendered into aesthetically pleasing forms. Against this backdrop the Itis luminaire employs a minimalist and consistent language of form suitable for its effective light emission and low power consumption LED technology. Its design combines geometric forms with a well-thought out functionality: The joint which connects the stem to the base allows the stem to be tilted from 0 to 90 degrees, and a second joint enables the head to be rotated by 180 degrees. Through this flexibility the luminaire allows for direct and indirect lighting, while the LED light source provides warm and intense illumination in the room. The intensity of the light can be continuously regulated through the integrated touch dimmer. The Itis luminaire is made of the materials metal, zamak (a zinc alloy) as well as plastic, and is available in a high-gloss black or a high-gloss white model. With a proportionally well-balanced form, it is a contemporary and coherent answer to the demands of our times.