Pfaff creative vision
Sewing and Embroidery Machine

red dot: best of the best
red dot award: product design 2008

Haute couture – design and vision
Around 1930, Coco Chanel created one of her most significant robe collections from a remaining stock of Jersey wool. Those skirts were easy fitting and did entirely without frills, hems and ribbons. Throughout her life, Coco Chanel had been inspired by this vision of a new type of cut and fashion wear. Sewing and the creativity it involves always poses a great challenge because, as with all creative processes, new drafts emerge and exist in the mind only. The concept of the “Pfaff creative vision” sewing and embroidery machine is to enrich and assist creativity and imagination – it makes a new draft layout visible in an innovative way. The clear and minimalist design of this machine centres on the Pfaff HD Screen the heart of the machine. The user-friendly design of this high-tech front panel completes the work area with an intuitive interface that is integrated consistently into the housing to form a unity. Offering a new sewing experience, the large, high-resolution TFT touchscreen display renders highly realistic 3-D representations in true colours. All working steps of the sewing and embroidering process can be easily monitored via this screen, as well as saved and recalled. The design of this sewing machine supports these new work possibilities also through the approach it takes in defining the work surface – it is spacious, opens towards the user and boasts sewing ease and comfortable features, such as efficient LED lighting for individual illumination of the sewing area. With its clear and interactively oriented design, this sewing and embroidery machine changes the way people working at home on their own sewing designs see and define themselves – an inspiration for a new kind of intuitive sewing.