Go Up shopping trolley

red dot
red dot award: product design 2007

The Go Up shopping trolley creates a new community of users: from elderly people with low mobility profiting from highly functional features to new young users appealed by the product’s casual look. Trolley users can switch from pulling an unappealing bag with wheels behind them, to pushing their goods with pride in a stylish product. The Go Up can roll on two or four wheels with its handle placed at different heights. Frozen goods have a special compartment to preserve their temperature. The interior bag can also be removed for washing. The trolley is made in a simple aluminium structure that holds a high-tech bag offered in different colours that raise the looks of the product to a new urban trends scenario.