Prada Phone by LG mobile phone

red dot: best of the best
red dot award: product design 2007

Elegantly presented
Mobile phones are currently changing shape – they more and more turn into high quality accessories that embody the lifestyle of their users. The Prada Phone by LG was created in close cooperation with the internationally renowned fashion label and its design combines high-quality appearance with innovative and user-friendly technology. LG Electronics (LG), a pioneer in consumer electronics and mobile phones, and Prada, one of the world’s leading brands in the luxury goods industry unveiled with this mobile phone the first completely touch screen mobile phone. The Prada Phone by LG is an innovation as it is a sophisticated and elegant mobile phone with the first complete advanced touch interface. LG and Prada have worked closely together on every aspect of the product, from handset development to marketing combining Prada’s attention to detail and uncompromising quality with the trademark technological innovation of LG mobile. Prada’s involvement extends beyond exterior aesthetics to the key elements of the user experience such as the advanced touch interface, ring tones, pre-loaded content, mobile phone accessories and the exclusive leather case. Glowing icons on the face of the phone disappear when not in use to reveal a pure, un-adulterated black exterior. The phone is ultra thin (just 12 mm), nonetheless it hosts an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.