04/09/09

The mobility of the future – trend report automobile design 2009

Financial and economic crisis, red figures, bankruptcies – bad tidings like these currently characterise our day-to-day life. And the crisis does not spare the automobile industry either; drastic declines in production, company closures, layoffs… But doesn’t every crisis also contain an opportunity, because it forces us to rethink and faces us with an absolute re-orientation, a phase of undreamt-of opportunities? Thus, it is time to look to the future again.

Beyond any doubt, a profound change will have to take place. Even vehicles will have to adapt to the changing conditions. Thus, automobile manufacturers are currently looking for new formats which provide answers to the quest for a better automobile future. Could environmental restrictions, for instance, have the effect that the automobile industry will come out of the crisis strengthened? Currently many automobile manufacturers are presenting interesting concepts and new forms for an ecological automotive future. Fascinating approaches are also presented in the field of new individual transport concepts.

Our red dot trend report presents current design trends and fascinating innovations in the field of automobile design and gives you an insight into the mobility of the future:

>>Trend report automobile design 2009