With the help of a visual homage to the limitless world of the digital lifestyle the 2008 annual report of SK Telecom underlines the future-focused customer orientation of the communication technology provider. The title “Infinite Possibility” in itself already conveys a high service quality. In addition, this promise is illustrated with the help of full-page cropped portraits against a background of pixel graphics with miniature pictograms, thus reflecting the wealth of services offered.

client

SK Telecom, Seoul
[www.sktelecom.com]

design

S/O Project, Seoul
[www.soproject.com]

creative direction

Hyun Cho

art direction

Heebong Kim

graphic design

Heebong Kim, Yeonsoo Kim

strategic planning

Jongkuk Yi

project management

Jinmo Lee

photography

Sangsun Ugh