The corporate design of the “conquer” fashion label is directed at female customers that are open-minded and keen on experimenting with fashion. The customer requirements are reflected through fancy fabrics and elaborate details. In contrast to the fashion, the corporate design has a subtle, yet classy appearance and thus accentuates the extravagant style of the brand. The key design element is the striking colour spectrum consisting of white, purple, black and grey. It dominates the collection, the photographic presentation and can be seen anywhere “conquer” appears. The brand comes across strong yet feminine. The womanly character is specifically accented by the imagery and the secondary design element of crossing ellipses which are seemingly assembled in a clear and playful manner.

university

Freie Hochschule für Grafik Design & Bildende Kunst Freiburg e.V., Freiburg im Breisgau
[www.freie-hochschule-freiburg.de]

design

Lena Maria Kaiser, Munich


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