As a project of the “soziales zentrum lino-club”, “circus in motion” aims at the participation of children and juveniles in socially disadvantaged quarters of the city. The appearance is characterised by the guiding idea of “circus moves”, and the word mark stands out due to a creative detail: instead of the entire letter “i”, only the dots on the i are visible. The typographic playing of discreet omission as central design element and a constantly changing order create a “moving” typeface and appearance.

client

soziales zentrum lino-club e.v., Cologne
[www.lino-club.de]

design

herzogenrathsaxler design,
Düsseldorf
[www.herzogenrathsaxler.de]

concept/graphic design

Margarethe Saxler,
Matthias Herzogenrath