“4010” is a concept store of the Deutsche Telekom (German Telecom) in Berlin-Mitte whose name is derived from the magenta colour value, RAL 4010, used by the company. The shop concept is addressed to a young target group with frequently changing trends; accordingly, a continuous further development illustrates permanent change as the only constant. To create a vivid appearance, young international artists and designers are invited to contribute their ideas on a continual basis.

client

T-Mobile Deutschland GmbH, Bonn
[www.t-mobile.de]

design

Mutabor Design GmbH, Hamburg
[www.mutabor.de]

creative direction

Heinrich Paravicini

art direction

Axel Domke

graphic design

Nils Zimmermann

customer advisory service

Reinhard Plückthun

illustration

Nils Zimmermann

music/sound design

Ian Pooley