In times of rapid change and product characteristics becoming almost arbitrarily interchangeable, the tradition of brand acquires an ever more vital role as the only unique selling proposition that leaves a lasting impression. It is in a company’s long-standing expertise and its values that the symbolic power and uniqueness of a brand manifest themselves, contributing to the brand’s credibility. For a corporate design to be successful, however, it is crucial that tradition ties in with the brand vision and that origins and future orientation are harmoniously interlocked.

The image media for Olympia Express were developed as part of a new corporate design that aims to lend the Swiss-based traditional brand a clear and revitalised market presence via a more focussed approach. They present the manufacturer of espresso machines and grinders, which was founded in 1928, as both reserved and exclusive, an image that is reflected in how the high-quality chrome and stainless steel machines integrate into the classic reduced font type. When purchasing one of these distinctive objects, it consciously comes without a user manual of the all too familiar kind. Instead, purchasers receive an individual “Owner’s Book” designed for each type of machine. Featuring the company history, espresso recipes and technical manuals, these image media aim to create a unique brand experience right from the start.

client

Olympia Express, Mendrisio
[www.olympia-express.ch]

design

hpunkt2 gestaltung, Berlin
[portrait] [www.hpunkt2.de]

art direction

Christian Hanke, hpunkt2 gestaltung

photography

Felix Wey

illustration

Hanna Hildenbrand

text/concept

Klenk & Hoursch GmbH und Co. KG