“Ten Years of Pride, Passion and Partnership” was the motto of this artistic conception of an exclusive present for upper management on the occasion of the ten-year partnership between adidas and the New Zealand Rugby Union. All design details of the leather-bound box were inspired by the wellknown components of a rugby game and interpreted in new ways. In addition, the limited and personalised publication visualises the core values of this partnership in a highly emotional manner.

client

adidas International Marketing BV, Amsterdam
[www.adidas.com]

design

Paperlux GmbH, Hamburg;
The Art Box Collection, Berlin
[www.paperlux.com] [www.theartboxcollection.com]

creative direction

F. Marco Kuehne

art direction

Richard Lange

concept/editor in chief

Alex Sun

printing

Florian Böer
(Eurodruck Hamburg)