With its new brand look, Entega takes a stand for future energy solutions. The slogan “Entega. Energy of the next generation.” in combination with an assertive design creates a tangible experience of the brand, addressing the target group with multifarious promotional materials. An internal campaign prepares the brand relaunch with starter kits, brand books and staff training while the flagship store provides information about carbon dioxide-free energy production and -saving. In addition, an energy filling station offers free green electricity “to go”.

client

HEAG Südhessische Energie AG (HSE), Darmstadt
[www.hse.ag]

design

MetaDesign AG, Berlin
[www.metadesign.de]

art direction

Martin Steinacker, Robert A. Schäfer

strategic planning

Angela Knewitz

project management

Gisela Henkes

brand consulting

Florian-Ulrich Werg